Our story.

Wooch's story

Wooch was born in September 2014, when four young students from Tartu decided to set up a student company to give their customers the chance to experience time differently, with personal wooden watches.

The priceless worth of time, carefully selected wood with extraordinary materials and unique patterns, great dedication and passion – and the result? A beautiful, resilient, special handmade watch called Wooch.

These days, Wooch runs its own workshop with the necessary equipment, a committed team, and lots of ambition to give people the chance to experience time differently – with confidence and pride. Wooch watches have been sold to more than 20 countries.

Some Wooch owners:  President of Estonia Kersti Kaljulaid and former Prime Minister of Estonia Taavi Rõivas , Prime Minister of Italy Matteo Renzi, Prime Minister of Georgia Irakli Garibašvili, and members of the men’s quadruple sculls team who won bronze at the Rio Olympic Games, Kaspar Taimsoo, Allar Raja, Tõnu Endrekson and Andrei Jämsä with coach Mati Killing.

More than 1,500 people all over the world wear a Wooch watch. Join them!


Your time, Your watch. Wooch.


#yourwooch

MARCH 2017
1,500 people all over the world wear a Wooch watch
OCTOBER 2016
Wooch’s unique wooden watch is worn by 1,000 people all over the world.
AUGUST 2016
Wooch watch owners include members of the men’s quadruple sculls team who won bronze at the Rio Olympic Games: Kaspar Taimsoo, Allar Raja, Tõnu Endrekson and Andrei Jämsä with coach Mati Killing.
OCTOBER 2015
President of Estonia Toomas H. Ilves becomes a Wooch watch owner.
AUGUST 2015
Prime Minister of Georgia Irakli Garibashvili becomes a Wooch watch owner.
JULY 2015
Prime Minister of Italy Matteo Renzi receives a Wooch watch. One hundred people already own a Wooch.
MAY 2015
Wooch is named the best student company in Estonia. Prime Minister of Estonia Taavi Rõivas becomes a Wooch wearer.
DECEMBER 2014
The first prototype is born.
OCTOBER 2014
Wooch starts out as a student company.

Life is an exciting story. Make every second count.

Henri Hallik

Wooch CEO
Become a retailer!
Where Wooch has been bought.